We sat side by side with a French journalist in the same row, waiting for the creative conversation between Stella McCartney, Jamie Gannon, and Samantha Conti, inspiringly sharing our impressions of the festival’s vibe. For me, it was my second Cannes Lions; for her, almost her twentieth. And we both agreed that no matter what happens on the red carpets of the French Riviera, it is right here, at Cannes Lions, that an atmosphere of elevation, mutual support, and a celebration of creativity truly thrives.

Here, no one thinks about how they look when stepping up to accept an award; here, conversations about the creative economy, impact, and responsibility continue right on the beaches. Here, people unite for the movement of social change, where brands act as platforms and change-makers, rather than just an exhibition or a vanity fair.

So, what do people wear on the sun-drenched summer streets of Cannes during the world’s largest festival of creativity, Cannes Lions?